Selena Gomez's Rare Beauty: More Than Just Makeup

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Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not. Rare Beauty is so much more than just a beauty brand because it can make an impact! “I want us all to stop comparing ourselves to each other and just start embracing our. Rare Beauty, founded by Selena Gomez, gained substantial success since its launch in 2020, establishing a significant presence at Sephora . The brand’s emphasis on. With 48 shades to choose from and a foundationthat promises to never look cakey! You will have your foundation looking like skin with this lightweight yet buildable formula that is smooth, effective, and feels good! Selena Gomez’s makeup line, known as Rare Beauty , has been the latest craze in the makeup industry. Though this impressive company is now three years old, the excitement. Selena Gomez founded Rare Beauty in 2020 with a mission to challenge conventional beauty standards and promote self-acceptance. Inspired by her own mental health journey,. Gomez’s purpose-led brand is proving you can make it in beauty while busting the beauty myth. It’s rare alright. In just three years, Selena Gomez ‘ s Rare Beauty has. With the beauty world overflowing with contour palettes and copycat lip kits, Selena Gomez flipped the script with Rare Beauty . Launched in 2020, it’s more than a makeup. Available exclusively at Sephora, Gomez ’ s collection of lush lippies, vibrant eyeshadow palettes and more is both eye-catching and supports mental health awareness. Gomez, 32, took to Instagram on Monday, May 19, to share her updated glam routine while teasing upcoming Rare products. Gomez used the Rare Beauty Positive Light Under.