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Benjamin Franklin , one of the Founding Fathers of the United States, was not only a scientist and politician, but also an observer of human nature. One of his insights concerns the psychology of doing favors, a phenomenon known as the Benjamin Franklin effect. This is what is dubbed as the Benjamin Franklin effect in social psychology. PsycholoGenie explains the story behind this naming, and how it is tested to be true. Understanding John P . Franklin ’s contributions is not simply an academic exercise; it is crucial for building a more just and equitable society. His work challenges us to critically examine the narratives we have inherited, to confront uncomfortable truths about our past, and to actively work towards a more inclusive and representative. Entries tagged - “JohnP. Franklin " John P . Franklin : The Ultimate Guide Jun 4, 2025 The John P Franklin Phenomenon: Explained Jun 3, 2025. The Ben Franklin Effect refers to the psychological phenomenon where a person tends to develop positive feelings and affinity towards someone they have previously helped or performed a favor for. The Ben Franklin Effect challenges the common belief that we do favors for others because we like them. Get full access to this article View all access and purchase options for this article.