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What Is an Ultimate Guide ? An ultimate guide is a piece of written content that goes deep and wide on a topic. It answers basic, foundational questions about the topic (for any beginners in the room), but also goes a step further to provide more depth and insight. Use these tips and examples to create useful guides that build trust with your audience and earn search traffic. Guides are all over the web. Google any word + “ guide ,” and you’ll probably. Before you write a single word, there’s work to be done. You have to be coming at your project from the right mindset. An ultimate guide project isn’t good for the Destruction Day -type mentality because there are just too many steps. What is their comfort level with the topic? In this post, we’ll look at the steps to creating the ultimate guide on just about anything. What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common: It goes very deep into a pretty broad topic. Read on and learn how to write guides your audience will love. The phrase “ ultimate guide ” indicates that a guide is the best, most comprehensive content out there on a given subject. And, if you’ve ever run a search for a particular topic, you might have noticed that a lot of brands are claiming their guide to be the best. Starting with strategy and brainstorming all the way through revising and updating, this comprehensive guide will teach you everything you need to know to get started. Why You Should Create an Ultimate Guide (and What it Means) 2. Topic Research: Study Your Topic, Audience, and Competitors. Here’s how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your content.