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We find that both relative and objective risks can, in fact, influence consumer privacy decisions. However, and surprisingly, the impact of objective changes in risk diminishes between hypothetical and actual choice settings. Vice versa, the impact of relative risk becomes more pronounced going from hypothetical to actual choice settings. Yes , they can . Will people change? Well, that’s an entirely different question altogether. The need for change often comes from some personal revelation that the way a person is conducting their life no longer serves them. The catalyst for change is often something deeply emotional. While everyone might have an answer readily available, evidence validates that answer providing substance to the argument that change is needed . Understanding what is ‘sufficient’ evidence. Many change initiatives fail to win leadership approval or gain widespread buy-in because they do not provide ‘sufficient’ evidence that a change is necessary. Let’s take a closer look at why change feels so hard—and how you can make it easier, gentler, and far more possible than you think. The Brain Hates Uncertainty. You’re not imagining it—some changes really are harder than others. Here’s how to tell the difference before you waste energy on the wrong approach. It’s a tool that can help HR leaders identify emerging pressure points affecting their organisations and determine if changes are already required – or whether it is too soon. When you read about the Law of Attraction, you might wonder whether you really need to change your life. Perhaps you’re in a decent relationship, working at an acceptable workplace, or at least earning enough to get by. So is change really necessary? Look out for these eight signs.